This post was originally published on Horoscope Services
The perfect story you wish to hear when approaching a psychic for help is part of the psychic marketing strategy. With an angle of creation and knowing the audience’s requirements, it is possible to stand above competitors in the magic world full of untold stories.
Psychic advertising is essential to attract customers or other stakeholders and differentiate yourself from other players in the market. IBIS World reports psychic services in the US, which include astrology, aura readings, palmistry, mediumship, cartomancy, and animal communication. These services could also be helpful for entrepreneurs and website and app owners, as with psychic networks.
But what is the best-suited promotional approach for those services? Explore our practical ways of advertising for your psychic business and augmenting sales, and discover how to solve those and other problems. Let’s find out how to do it.
Advertise Psychic Services on Social Media
Advertising psychic services on social media platforms like Instagram, TikTok, and Facebook is good. Marketing on social media platforms with a billion followers is a brilliant idea for any spiritual business.
Since about 72% of the US population uses social media, it is a practical approach to advertising to prospective customers. We all know most of your clients have an issue they need a solution for.
Here are some ways for you to capitalize on technology to find clients who, through these ways, want your services.
Offer Free Readings
Including the word ‘free’ in the name will encourage more people to take action. Many people will be confident they can get a psychic reading, freeing them from pity regarding such services. Each week, you can offer a free card reading. Put up three to five cards and tell your audience to spell one. Following that, a card reading will be done in the comments.
Existing customers or even new customers see something very efficient about self—promotion: word of mouth. According to Business News Daily, a friend’s or family member’s word is more reliable than other advertising methods (92% believe it). So, word of mouth is an excellent solution.
Moreover, do not hesitate to add some stories based on your experience and catalog them with tags likely to be searched for by customers.
Video Stream a Reading
Again, real-time audio and video streaming is another strategy that could enhance an audience’s outreach. Through Instagram and Facebook Live, you can have direct, real-time interactions with potential clients.
An interior is another aspect that many people tend to be reluctant to go into an unknown place. However, participating in a live stream event is most suitable, as it does not take up much of an individual’s time and effort. It’s worth including a live psychic reading stream to display your skills.
Moreover, the audience can connect with you on a more personal level. These average Facebook Live videos are six times more interactive than standard videos. This increased interaction could probably result in more reservations for your business.
Engage with Followers
Interaction must be sustained to engage with your social media followers. For instance, women’s consumer respondents may often use simple mystery shopping feedback programs where they are asked to post online reviews.
Replying to people’s comments, asking questions, or carrying out psychic polls now and then is always an effective way to keep the audience around the audience.
Further, more active viewers could be retained by consistently posting horoscopes, spiritual advice, or even Tarot card readings. To be clear, your online image and all material are self-contained and support your brand.
Improve Your Website for Better User Experience
When people are looking for a psychic, the first thing they do is visit your site. Your site should be structured to help visitors arrange for sessions, understand what you have on offer, or read the reviews. It should also enhance customer engagement through ease of navigation.
61% of mobile site visitors report that they will not return to a site or recommend a particular business with a poorly designed mobile site. Hence, fast web services should be marketed to mobile device users. Finally, ensure an optimized, relatively easy, fast-to-navigate website with a great user experience.
Make your services more unique and evident, and back them against visitors’ desired reviews. Maintain a blog to update your audience and share your views.
Leverage SEO to Reach Out to More Customers
How can psychic services become visible online? To address this challenge adequately, there are many ways to increase search engine presence, including SEO. Any website optimization focused on growth must apply proper titles, create meta tags, and compose proper website texts.
If you have the words “high-quality tarot readings” or “spiritual guidance,” organic traffic might increase. According to WebFX, 46% of all local searches are concerned with services like yours and include the word closest to the customers.
Writing regularly on subjects related to your client’s target audience is an art and a valuable practice. It can help generate effective long-term traffic.
Consider Paid Psychic Advertising Channels
As you all know, paid advertisement works best now. Focus your advertisement on devoted shill-out potential clients. Utilize advertising space on all social media applications covering psychics, horoscopes, astrology, and other related services. The advertising is done via banner ads, Google ads, Facebook ads, Instagram ads, YouTube ads, etc.
Putting ads or advertorials on websites related to spirituality or wellness helps target prospective customers already interested in psychic services. Before making a major investment, looking deeper into a smaller one is wise to see what it does to your niche.
Use the power of internet speed and tracking systems to analyze and optimize everything you have implemented.
Utilize Email Marketing
As such, email marketing is the most inexpensive way of reaching your audience. Economically, for every dollar spent on email marketing, $42 is expected in return. Send monthly newsletters highlighting new deals, special events, or discounts to increase customer ordering rates.
You should set up consistent communication, stronger-than-average promotional fliers, creative emailing, and consultations for personalized reading summaries to attract clientele through the email list.
To increase website visitors’ subscriptions, give away a free short reading or ebook on developing psychic ability. Use simple links or buttons to help clients schedule their reading or visit the website.
Network and Create Partnerships
If you aspire to see your psychic business reach new heights, you must learn how to network. Many services and businesses practice spiritual healing; more people might be served jointly. Cross-promotions of such pairing strategies may be achieved through yoga studios, meditation applications, wellness holidays, etc.
Other initiatives include shared blog posts, joint workshops, and mutual promotion on social networks. Engaging in cross-promotions allows you to broaden activity boundaries and helps you gain a new audience’s confidence faster.
Regulations for Advertising Psychic & Spiritual Services
Understand first the rules and the laws in your region regarding the advertising of psychics before doing so. In the U.S., the Federal Trade Commission (FTC) establishes that advertisers must be straight and honest and not dupe clients. For example, you can’t guarantee someone’s future. It is an unverifiable promise and should not be undertaken.
Moreover, if you are looking for standard fair psychic advertising or similar supportive materials, the IPA will gladly help you. Some states may have additional laws governing electronic ads. California laws protect against misleading spiritual service results. You should research the topic in question before advertising psychics.
There are many advertisement or marketing laws that, if adhered to, will protect your clients and keep arguments and lawsuits at bay.
Psychic Advertising Key Takeaways
Combining strategies is essential when expanding a psychic business. For example, offering several free video streaming sessions and reading sessions via social media is wise to attract followers and prospective customers. Paid advertising can also give instant visibility.
However, enhancing your website or employing SEO might bring in visitors for free. You may also include your practice in its email newsletters, contact other spiritual practitioners, and advocate network marketing.
Therefore, psychic advertising is necessary for new customers and retaining them. Your psychic services will make a first impression if you use different web channels and remain professional. Whenever you need more information, contact us at Horoscope Services. We can provide horoscope APIs, plugins, and more for your psychic business needs.
